Building What’s Next in Social Hospitality
SoBar Hospitality Group is a hospitality development, advisory, and investment company focused on the changing ways people gather, socialize, dine, and connect.
We develop our own hospitality concepts, explore emerging opportunities, advise promising businesses and entrepreneurs, and consider strategic investments in concepts we believe can help shape the future of hospitality.
SoBar is our flagship concept—and the beginning of a much larger vision.
A Changing Hospitality Landscape
The way people gather is changing.
Guests are drinking differently. Wellness is increasingly influencing lifestyle choices. And the traditional lines between bars, restaurants, coffee houses, entertainment venues, and community gathering places are beginning to blur.
We believe those changes are creating new opportunities across hospitality.
SoBar Hospitality Group exists to explore them.
Our areas of interest include:
- Alcohol-free and zero-proof hospitality concepts
- Social and community-driven venues
- Innovative food and beverage concepts
- Emerging beverage brands
- Hospitality technology
- New operating and service models
- Strategic hospitality real estate opportunities
- Concepts that create better places for people to gather
Sometimes that means developing something ourselves.
Sometimes it means advising someone with a compelling idea.
Sometimes it means investing, partnering, or bringing the right people together.
Our interest is simple: finding and helping build hospitality ideas worth pursuing.
Our Flagship Concept: SoBar
SoBar is the first major expression of our vision for the future of social hospitality.
An upscale social house built around exceptional beverages, outstanding food, genuine hospitality, comfortable gathering spaces, and meaningful community.
It offers everything people love about going out—thoughtfully reimagined.
Alcohol isn’t the center of the experience.
People are.
The first SoBar is being developed for Idaho’s Treasure Valley, with every element of the concept—from the guest experience and beverage program to the design, technology, and operating model—being developed with future growth in mind.
SoBar is where our vision begins. It isn’t where it ends.
Built With Growth in Mind
We don’t view the first SoBar as simply one hospitality venue.
We see it as the beginning of a brand.
From the guest experience and beverage program to the operating systems, technology, design principles, and service model, SoBar is being developed with future growth in mind.
The goal is to create a concept that can be thoughtfully replicated while preserving the experience that makes SoBar distinctive.
Future growth may include additional company-developed locations, strategic partnerships, licensing, franchising, or other expansion models as the brand develops.
Our objective isn’t simply to open more locations.
It’s to build a hospitality brand worth growing.
Advisory & Strategic Partnerships
Great hospitality ideas can come from anywhere.
SoBar Hospitality Group is interested in working with founders, operators, developers, property owners, beverage innovators, technology companies, and investors who are exploring new ideas in hospitality.
Depending on the opportunity, our involvement may include:
Concept Development
Turning promising ideas into clearly defined hospitality concepts.
Hospitality Strategy
Evaluating positioning, guest experience, operations, and market opportunity.
Brand & Guest Experience Development
Creating concepts people understand, remember, and want to experience.
Operational Planning
Developing practical operating models designed around efficiency, hospitality, and growth.
Development & Expansion Strategy
Helping concepts move from an idea to a first location—and potentially beyond.
Strategic Partnerships
Bringing together operators, developers, investors, vendors, technology providers, and other resources when the right opportunity exists.
We’re particularly interested in ideas that create meaningful differentiation rather than simply another version of what already exists.
Great concepts deserve more than good ideas. They deserve the strategy and experience required to bring them to life.
Led by Experience
SoBar Hospitality Group was founded by Eric and Debra Faber, longtime business partners whose experience spans hospitality, restaurant development, consulting, design, construction, real estate, and entrepreneurship.
Eric brings decades of experience developing, operating, advising, and working with restaurant and hospitality businesses, along with extensive experience in business strategy, construction, and concept development.
Debra brings a career in interior design, staging, remodeling, and creating environments that combine thoughtful design with the way people actually live, gather, and interact.
Together, they have spent years building businesses, developing properties, creating spaces, and exploring the intersection between hospitality, design, operations, and guest experience.
That combined perspective helped create SoBar—and now guides the broader work of SoBar Hospitality Group.
Investment Opportunities
We believe some of the most interesting opportunities in hospitality are still being created.
SoBar Hospitality Group selectively evaluates businesses, concepts, technologies, real estate opportunities, and strategic partnerships where our hospitality experience, operating perspective, industry relationships, or capital can help create meaningful value.
Our interests may include opportunities directly related to SoBar as well as businesses operating throughout the broader hospitality ecosystem.
We’re particularly interested in opportunities with:
A Clearly Differentiated Concept
Something that gives guests a compelling reason to choose it.
Strong Founders & Operators
People with the experience, commitment, and perspective required to turn an idea into a sustainable business.
Identifiable Market Opportunity
A genuine customer need supported by thoughtful positioning and sound economics.
Potential for Growth
Concepts capable of extending beyond a single location, market, product, or application.
Strategic Alignment
Opportunities where our involvement can contribute more than capital alone.
We don’t need to be involved in every good hospitality idea.
We’re interested in the exceptional ones.
A Platform for What’s Next
Hospitality has always evolved alongside the people it serves.
The way we gather is changing.
The way we drink is changing.
The way we use technology is changing.
And the places we choose to spend our time are changing with us.
We believe those changes will create entirely new hospitality categories, business models, brands, and investment opportunities.
SoBar Hospitality Group intends to participate in that evolution—not only by building SoBar, but by identifying, developing, advising, partnering with, and selectively investing in ideas capable of moving hospitality forward.
Some of those opportunities already exist.
Others haven’t been created yet.
We’re interested in both.
Start a Conversation
The best opportunities often begin with a conversation.
Whether you're developing a hospitality concept, exploring a strategic partnership, evaluating an investment opportunity, have a potential location for SoBar, or simply believe you're working on something we should know about, we'd like to hear from you.
We welcome conversations with founders, operators, investors, developers, property owners, innovators, and others who share our interest in what's next for hospitality.
If you have an idea worth exploring, let's talk.
START THE CONVERSATION
Or contact us directly:
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SoBar Hospitality Group, LLC
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